Background
The project centers around a marine conservation organization that has been committed to protecting the oceans since 2003. While the organization has built a strong reputation over the years, its website no longer reflects the professionalism or clarity of its mission. The existing site suffers from an outdated design, a lack of visual consistency, and a confusing navigation structure, making it difficult for users to access important information or engage with the cause effectively.
Challenge
Development of a redesign for the Deepwave.org website to optimize the user experience and user interaction. Considering a mobile first approach and the requirements for an accessible UI, a new design system and an optimized information architecture should be implemented.
Solution
With a reduced and clear information architecture, users stay focused, find content faster & enjoy a more intuitive browsing experience.
Color choice, fonts, contrast, spacing & visual hierarchy are based on accessibility and inclusivity.
